There was a point where you were told that you should probably have a website, so you put something together, but it is now just sitting there on the internet, not doing anything, with its sole purpose being that you can tell people that you have a website… sound familiar?
Well, this doesn’t have to be the way! You can use your website to get gigs and connect with people. Don't think this is just the case for an ensemble website, a freelancer site can be just as beneficial and can create work for you.
Before going ahead and spending hours tweaking colours and gathering promo, lets figure out your purpose so that you can create an effective website that is useful to your career.
1. Who is your website for?
Are you a teacher, performer, soloist or ensemble? Figure out who you want to be and in turn, and who is looking at your site. What do they want to see and what can you provide for them?
2. What do you want it to achieve?
Have a goal in mind; whether that is to get 10 festival gigs for next summer or to get 15 more students for the start of the new term. These goals will give your website direction and clarity, and people will be more likely to engage with you.
Your goal should be:
- Time limited
Make sure you write down your goal so that you can focus your efforts into achieving it.
3. Where do they need to go?
Think about the pages and information that your user wants to see. Map out a path which starts with the user and ends with them compleating a task that gets you closer to your goal. Remember to nurture your user before going in for the sale, provide them with information, assurance and testimonials so by the time you get to the action they are excited to proceed.
Once you have purpose and intent, you start to design your website with goals and destinations in mind. This is something that I look at with my clients when starting a website design with them. It is essential to get this agreed at the beginning of your design work otherwise your site may become confusing and be giving mixed messages to its audience.
If you are looking to build a website or just a facebook page and want some help, we can do that! Have a look at our services to see how we can help you.
Are you apart of the DIY Musicians Facebook community? If not, come and join in the fun so you can keep on top of things and master online!